digital marketing indonesia 2019

Denganpenerapan digital marketing pelaku UMKM dapat membangun branding, membangun hubungan baik dengan pelanggan, dan menjangkau pasar yang lebih luas serta terukur. Setelah itu, pilih dan fokus pada market yang spesifik. Mulai dari segmentasi, interest, demografi dan behavior target sasaran. Sumber trafik, dari mana informasi toko online kamu Liputan6com, Jakarta Di penghujung tahun 2019, PT Perusahaan Gas Negara, Tbk (PGN) mendapatkan penghargaan dari BUMN Track, BUMN Branding And Marketing Award 2019. Sebagai Sub-holding gas bumi di Indonesia, PGN sukses meraih tiga penghargaan sekaligus. 1. The Best Indicator Global Anak Perusahaan BUMN, Tbk. 2. STPini secara singkat adalah membagi2 masyarakat kemudian memilih target market yang dianggap menguntungkan lalu membangun persepsi di benak pikiran para target market ini sesuai dengan yang diinginkan. 4 unsur marketing mix (Marketing Mix-4p) yaitu: Produk, Price, Promotion, Place. Marketing Mix dari KFC yaitu sebagai berikut: DiIndonesia ada beberapa PTN yang membuka program studi (Prodi) Bisnis Digital pada SBMPTN 2019 ini. Berikut adalah daftar PTN yang membuka prodi tersebut beserta daya tampungnya: Perguruan Tinggi. Daya Tampung (2019) Peminat (2018) Tingkat Kompetisi (2018) UNIVERSITAS PADJADJARAN. 35. McKinsey& Company | Global management consulting mở bài trong bài văn kể chuyện lớp 4. 1. IntroductionThe combination of behaviors and uses of digital technology and devices are creating users reflexively when they switch to a device and act on their needs on a site or application. Generally, these actions are carried out to learn, do, find, lookout, or buy something. Because of a unanimous determination formed by the needs and preferences obtained from other users, consumer expectations will be higher, which is generally caused by company standards that seem to always be able to meet customer needs. In addition, smartphones are increasingly playing a role in influencing micro-moments. Easy access to a site encourages customers to act spontaneously. Therefore, the micro-moment is an aspect that must be taken advantage of by marketers engaged in mobile to an online news report by the Central Statistics Agency in 2020, there are million internet users in Indonesia. This number increased by million 15% from million users in 2018. The growth in the number of internet users was influenced by leaps in communication technology development and the onset of a pandemic that limited social mobility. These created a trend of automation and data exchange, especially for active internet users, who are mostly in the Millennial consumption of food is related to public and individual health, the climate, social stability, the environment, and the economy Reisch et al., Citation2013; Reynolds et al., Citation2015. Therefore, it has been a significant subject of many studies Godfray et al., Citation2018; Mak et al., Citation2012; Notarnicola et al., Citation2017; Sarkodie & Strezov, Citation2019. Furthermore, food intake habits are changing through shifting generations Bumbac et al., Citation2020. Particularly, Millennials began increasingly preferring technology-friendly goods and services Shermon, Citation2017. Therefore, new marketing tactics are considering by the companies. For example, social media influencers and bloggers are increasingly becoming more relevant in influencing the buying intentions of particularly younger generations and becoming more regarded as marketing tools Chopra et al., Citation2020; Gordon, Citation2017. Moreover, there is an increase in demand and the need to increase the global production of food consumption, to improve the environment, and to ensure public health Notarnicola et al., Citation2017.Street cuisines frequently represent traditional indigenous cultures and come in an infinite variety. There is a great deal of variation in both the raw materials and the preparation of street food beverages, snacks, and meals Alfiero et al., Citation2017. Vendors’ stalls are typically positioned outdoors or beneath an easily accessible area. They provide low-cost seating, and costs such as air conditioning systems are avoided Gupta & Sajnani, Citation2019. Their success however is entirely dependent on their geographic position and word-of-mouth promotion. The street food vendors are often owned and run by low-income individuals or families; their commerce benefits the entire local economy. Vendors, source their fresh food locally, establishing direct connections between their businesses and small-scale farms and market gardens Alfiero et al., Citation2017.While big restaurants typically located indoors, make significant investments in seats, air conditioning, and bright décor Sagi, Citation2021. Almost all, marketing techniques are based on advertising, sponsorship, and special offers designed to foster brand loyalty. Typically, owners enter into a franchise agreement with a transnational corporation that also controls raw materials, the menu, and the method of preparation. Profits created by foreign-controlled fast food businesses frequently might flow out of the country Sagi, Citation2021.Street food micro-industries are critical to many municipalities’ economic planning and development. The importance of street food vendors to developing country economies such as Indonesia has been grossly underestimated and overlooked Bricas, Citation2019. The importance of the street food industry has frequently been overlooked due to its classification as an informal sector. However, this phenomenon has persisted for a longer period of time and may be less transitory than previously predicted. In Indonesia, urban regions, the informal sector appears to be increasing faster than the formal sector. Due to the rapid growth of urban populations and growing awareness of the restricted employment opportunities produced by large-scale enterprises, planners are beginning to recognize the informal sector’s relevance Alfiero et al., Citation2017.In addition, the advent of the coronavirus pandemic in 2019 Covid-19 had a major effect on the global food industry at various levels, including manufacturers, processors, and consumers Galanakis, Citation2020. Notably, as the coronavirus pandemic has evolved the public’s hygiene behavior and changed consumption habits Esobi et al., Citation2020. In addition, it changes the views, habits, and attitudes of consumers towards food consumption which may contribute to a shift in the potential diets of consumers Jeżewska-Zychowicz et al., Citation2020. As this infectious disease is new and its longevity is not understood, more data and knowledge need to be gathered to explore the effects of the coronavirus pandemic on evolving patterns of food response to the Covid-19 crisis, the Indonesian government has announced regulations executing Large Scale Social Distancing to alleviate the spread of the deadly virus Olivia et al., Citation2020. Cities implementing Social Distancing program are Bandung, Jakarta, Surabaya, Makassar, and Bogor. The restraints comprise of provisional closing of schools, offices, limited access to public areas and closure of social, religious, and cultural locations. There are also transportation controls taking place Olivia et al., Citation2020. As result, there is a significant decrease in tourist arrivals into the country Caraka et al., Citation2020. Moreover, Indonesians themselves switched to prepare their meals at home. Consequently, restaurants are striving to survive at every level. Estimations suggest that a hundred thousand restaurant personnel have lost their jobs Pradesha et al., Citation2020. Confronted with revenue decline, several eateries, cafes, and restaurants are shut down as they were not able to pay rentals, salaries, and utilities Mayasari et al., Citation2020.The uniqueness of Indonesian’s street food contributes to its reputation as a food paradise among tourists domestic and overseas. Indonesia’s stalls and street food are one of the major groups in food service, mainly providing meals for low to middle-income consumers Gupta et al., Citation2018. Due to the pandemic, sales at these merchants have reduced significantly Potia & Dahiya, Citation2020. Many street food sellers have had to temporarily close their business which mostly was their only family income. The majority of their customers are now shifted to self-made meals or dine-in areas. However, a few have been capable to use delivery or take away services Potia & Dahiya, Citation2020.Restaurants had to rely on a limited number of food selling strategies before COVID-19, which will, unfortunately, become obsolete in the post-COVID-19 conditions. This Covid-19 pandemic has altered the population’s patterns as people are becoming increasingly concerned with their health Zeb et al., Citation2021. In this situation or conditions their buying behavior changes. Consumers can no longer be able to walk to a particular shop or restaurant. They also might need information or reviews that can help them consider purchasing decisions Elia et al., Citation2021.They try to discover new strategies to improve their immune system, which will aid them in combating this deadly disease. This epidemic has shifted the mindset in general. This new paradigm entails greater sensitivity and more innovative tactics to meet client demands and desires Zeb et al., Citation2021. In a post-COVID-19 world characterized by social alienation, the restaurant business will have to remake itself entirely. The situation is even more serious and precarious for food street vendors. They may find this period more challenging as a result of the transparency involved in meal preparation. This is a difficult period for the entire sector, from upscale restaurants to the modest street seller with a stand on the corner of the street Zeb et al., Citation2021.On the other hand, despite the significant decline in dine-in and street food customers, Indonesia’s biggest food delivery applications such as Grab food and Gojek, have experienced a significant increase in orders for their delivery services Suryo, Citation2020. Consequently, to tackle the long-term consequences of the COVID-19 pandemic, and due to behavior changes during the lockdowns, it is crucial to consider safer purchase behaviors such as the online ordering of food has become one of the most common platforms in recent years for capturing and sharing personal thoughts, ideas and opinions related to events in daily life Glucksman, Citation2017. After using goods and services, individuals often blog their comments and therefore customers seek advice before purchasing websites and social media. Consequently, before making a buying decision, blogging has become a critical actively use social media, and for sharing social media YouTube is the most accessed platform, namely 88 percent of total social media users in 2019 Briliana et al., Citation2020. Information dissemination with various video content can be found on YouTube, one type of which is the video blog often called a vlog. The vlog video phenomenon has become a remarkable trend among Indonesians today. A vlog is journalistic video documentation on the web that contains depictions of life, thoughts, opinions, and interests. Vlog content varies greatly, one kind being the food vlog. As the name implies, food vlogs discuss anything related to food. The emergence of food vloggers has a special appeal for vlog lovers and food lovers. Food vloggers provide detailed information or explanations about the foods they have tried. The package this in video form and upload their information on YouTube. By consulting a food vlogger, consumers feel it is easier to choose food products and the value of these foods is increased. One convenient aspect is the existence of reviews from other parties, in this case, the food vlogs, whether positive or negative, including detailed food information, advantages and disadvantages as well as their impressions after trying the food. The advantage to a video uploader on YouTube is that they are paid at a rate depending on the number of viewers of each studies examined several variables influencing the blogs readers and vlog watchers’ intentions Salloum et al., Citation2018; Hughes, Lepkowska-White & Kortright, Citation2018; Sajjad & Zaman, Citation2020. Moreover, because of the significant decrease in attendance in public areas and movement control by the Indonesian government, consumers need reliable and useful information to better understand food products and subsequently support their purchasing Briliana et al. Citation2020 found that current technological developments have created business opportunities in digital media and food vloggers are taking advantage of these opportunities to present interesting content. The YouTube platform allows Indonesian vloggers to showcase their culinary interests and activities in an interesting and informative way. The more viewers, the more money they receive. This has increased the number of food vloggers who are increasingly in demand. However, on online social media, there are many product reviews not all of which are trustworthy Shi & Liao, Citation2017. So, this study includes source credibility theory to identify the factors that make a review credible. Furthermore, research conducted by Djafarova and Rushworth Citation2017 states that credibility derives from the sources of reviews, the reviewer’s expertise and the trust developed by-products be reviewed empirical observation, trust and usefulness of blogs have already been identified as important factors in online shopping behaviors AlSaleh, Citation2017. From a marketing perspective, blogging and vlogging have been viewed as new types of electronic word of mouth ALNefaie et al., Citation2019. Information acceptance of eWOM more effectively influences online consumer buying behavior Erkan & Evans, Citation2016. Comparing with conventional media and online communities, the contents of blogs are relatively more useful and trusted among consumers Lepkowska-White & Kortright, Citation2018. Additionally, experiments have suggested that the reputation of the blogger also significantly influences customers’ attitudes toward a seller or product Jia Miin et al., Citation2020. Well reputed bloggers value their fiercely gained reputation and chose their recommendations or services carefully. It is recognized that bloggers’ recognized believability eventually precedes to consumers’ acceptance of products AlSaleh, Citation2017. Consequently, blog readers decide their buying choices by interacting with bloggers, reading reviews, or conforming to a blogger’s there is a critical need to study changes in Indonesian consumers’ attitudes and behaviors towards the Indonesian street food industry or possible ways to help this major industry to survive. While some researchers have studied factors that influence buying intentions toward food consumption, such as sustainable consumption, there are very few studies that addressed bloggers’ recommendations as a formidable marketing strategy which affects consumers’ intentions to buy Indonesian street purpose of this study is to examine the correlations between authenticity, mobile app usefulness, credibility, attitude toward online food vlogger reviews, and Intention to use food vlogger reviews for purchase decisions. Several studies of the effects of vlogging on consumers have been conducted in online reviews Arviansyah et al., Citation2018; Hill et al., Citation2017; Lee & Watkins, Citation2016. However, previous research has only focused on the driving factors that influence consumer behavior, such as mobile app usefulness, which identifies the use of social media when choosing tourist destinations Jalilvand et al., Citation2012, and reviews of beauty vloggers Liu et al., Citation2019 However, there is little empirical research that focuses solely on Indonesian street food Briliana et al., Citation2020 and there is still very limited research that analyses the effect of Millennial attitudes to online food vlogger reviews, especially at this time of the COVID-19 pandemic. This study aims to review and analyze literature related to the understanding gap in the purchasing behavior of Indonesian local street food consumers using the technology acceptance model TAM, and to examine the effect of mobile app usefulness, authenticity, credibility and Millennial attitudes towards online food vlogger reviews during the The technology acceptance model TAMDeveloped byDavis Citation1989 the technology acceptance model TAM is a behavioral theory of the use of computer technology. It is based on Fishbein’s Theory of Reasoned Action TRA Fishbein & Ajzen, Citation1975, which uses a person’s intentions to explain their behavior from a social psychology perspective. Two constructs determine intention the individual’s intention to act and the social norms or belief that certain people or groups will approve or disapprove of the behavior. Whereas TRA explains human behavior in general, TAM describes specifically what determines overall computer use; how users behave with various end-user computing EUC technologies and the characteristics of populations of is a model for predicting and explaining how technology users accept and use technology related to their work. The TAM model is derived from a psychological theory to explain the behavior of users of information technology, which refers to the relationship among a user’s belief, attitude, intention, and behavior. This theory models a person’s behavior as a function of behavioral Literature Intention to use food vlogger reviews for purchase decisionsThe intention is an individual desire to perform certain behaviors which can be explained through the Theory of Planned Behavior TPB which is a development of the Theory of Reasoned Action TRA. The intention reflects the individual’s motivation to try to behave in a certain way Ajzen, Citation2005. Interest can be indicated as to how strong a person’s belief is to try or perform a certain action, and how much effort will be used to perform a behavior Khazaei, Citation2020. The intention has a high correlation with behavior; therefore, it can be used to predict behavior. Purchase intention is a choice made by customers after analyzing several similar products Khazaei, Citation2019. Customers will make product selections according to their behavior, the results of the analysis of the benefits of recommendations and habits Briliana et al., Citation2020. Chieh Keng-Chieh et al. Citation2017 state that when viewers pay attention to advertisements displayed on the YouTube platform, they may be interested in buying products or AuthenticityAuthenticity is the result of conceptual understanding of culture and history related to ancient markers, origins, and heritage Bryce et al., Citation2015. According to Pratt Citation2007, authenticity indicates shared meanings, namely being original and genuine. Ram et al. Citation2016 define authenticity and attachment to place in tourism, by focusing from a cognitive perspective on the visitor attractions sector and how authentic their experience is. Meanwhile, Richards and Wilson Citation2006 argue that authenticity is a quality attribute associated with special food and cuisine from a certain area, that results from the cultural processes of the place. Moreover, Luoma-aho et al. Citation2019 argued that the audiences’ input on the vlog has a greater influence on the perception of the vlogger’ authenticity than the negative or positive valence of the advertised content. In addition, authenticity is also related to the atmosphere, facilities, and capacity of the place to reflect the form of local street food services. According to Pine and Gilmore Citation2008, authenticity is considered in the tourism industry as an important asset for providers of services for tourists, who are looking for genuine experiences and are not satisfied with cheap and low-value street food is historically, geographically or culturally connected to a group of people who perceive themselves or others as unique people with distinct cuisine Luoma-aho et al., Citation2019. By expanding on this concept, a food stall that sells food that is geographically or ethnically associated with a culture other than that of the consumer. It is critical for street food to maintain an appearance and authenticity in order to remain appealing to their clients. Since authenticity described by a vlogger may influence customers’ perceptions of street food The following hypothesis is generated H1. Authenticity impacts attitude toward online food vlogger reviews Mobile app usefulnessRauniar et al. Citation2014 defines mobile app usefulness as the extent to which users of social media believe that accessing a particular site helps meet the needs of individuals who have high expectations. The usefulness of the mobile application of online food aggregators influences the buying choice of a customer and consequently leads to a change of food purchasing behavior Kapoor & Vij, Citation2018. Each social media application offers specific key services, and services and adds utilitarian value for its audience. Research from Rojas-Osorio and Alvarez-Risco Citation2019 indicates that the use of mobile applications and other variables influences behavioral intention to use or to continue using certain technology systems. The results of an investigation by E. Y. Lee et al. Citation2017 showed that perceived ease of use, and perceived usefulness influence customers’ attitude toward the usage of mobile apps when ordering foods online. In their research, Phuong and Vinh Citation2017 found that the ease of use of mobile applications affects the intention to use the technology. This means that the higher the level of confidence users have in an application, if the system improves their work performance, the higher their commitment will be to continue using it. According to the decision above the following hypothesis is generated H2. Mobile app usefulness impacts attitude toward online food vlogger reviews CredibilityCredibility is a term that refers to an individual’s assessment of the truthfulness of a piece of information. It is a multidimensional concept that enables the information receiver to evaluate the source or transmitter of the communication in connection to the information. This rating reflects the receiver’s willingness to assign truth and substance to the information. Apart from knowledge and trustworthiness, the factor credibility has been contested in literature that improves intrentions toward purchasing a product. Hsu and Tsou Citation2011 claim that credibility is a critical factor of consumer blog participation and has a beneficial effect on purchasing intentions. The credibility of a source has long been regarded to have the ability to affect a person’s behavior in order to boost the trustworthiness and accuracy of a message or piece of information delivered to a consumer, particularly for new food and beverage services. Thus, the food vlogger’s ability to explain authentic flavors, the excellence of food and beverages accessible in street food, and to do so through honest and objective evaluations aims to preserve the subscribers’ trust and H3. Credibility impacts attitude toward online food vlogger reviews Attitude toward online food vlogger reviewsAttitude describes individual feelings in general about approval or disapproval of a certain behavior, and intention describes a person’s willingness to perform certain behaviors. Expectancy value theory defines attitude as the way a person holds strong beliefs and assesses behavioral outcomes. This is because attitudes causally link beliefs and behaviors in the relationship among belief, attitude, intention, and behavior, with the understanding of the TAM to explain how and predict whether users will accept information systems Abbasi et al., Citation2020. Meanwhile, Cuauhtemoc and Ivonne M Citation2015 define attitudes towards advertising on social networks as the tendency to respond in favor of or negatively to advertising content on social networking platforms. This can take the form of banner and sponsored advertising, pages that display products, text messages, targeted polls, or incentives. In determining tourism destinations, previous travel experiences and attitudes towards visiting a destination are strong indicators of interest and choice that ultimately lead to a decision Jalilvand et al., Citation2012 . The study of Briliana et al. Citation2020 shows that Millennial attitudes are often influenced by food vlogger reviews. It is very important for them to have local street food recommendations to follow, as they are unfamiliar with the quality beforehand. Therefore H4. Attitude toward online food vlogger reviews impacts intention to use food vlogger reviews for purchase decisions significantly. The research model is illustrated in Figure online marketing of Indonesian street food in JakartaPublished online06 November 2021Figure 1. Conceptual modelFigure 1. Conceptual model3. MethodsThe study used a quantitative method to collect and analyze the data. Data were collected from randomly distributed surveys in different parts of Jakarta, Indonesia. Smart PLS software has been utilized as a tool for analyzing the data. Path analysis has been used to measure correlations among latent variables in the proposed model. The sample size of the study was 405. The respondents of the study were consumers of local Indonesian street food in Jakarta, Indonesia. The study was conducted in September—October 2020 through online surveys, which was appropriate considering the vlogging context. Screening questions ensured that the respondents who satisfied the criteria were Millennials who use YouTube; consumers who regularly access food vlogger reviews of local Indonesian street food; subscribers to Nex Carlos, Boengkoes or Street Food Village in particular; food vloggers who often review traditional street food; and consumers who regularly buy local Indonesian street food, especially on the recommendations of a food vlogger and during the COVID-19 situation. A seven-point Likert scale formed the basis of the questionnaire that was used to collect data for each construct of the research model Khazaei & Tareq, Citation2021. The measurement scale items used had been validated in previous studies by Alhassan et al., Citation2019; Jalilvand et al., Citation2012; Keng-Chieh et al., Citation2017; Ram et al., Citation2016; Rojas-Osorio & Alvarez-Risco, Citation2019. shows the measurement items of the online marketing of Indonesian street food in JakartaPublished online06 November 2021Table 1. Measurement items of the study The study used Smart PLS software as a tool for analyzing the data. PLS facilitated the researchers’ ability to initiate the synchronous calculation of intricate interrelationships in associating multiple numbers of constructs and indicators that possess direct, indirect or mediating relationships. PLS measures correlations among latent variables by outlining the parameters for the equations in the path model and merging prime component analysis Hair et al., Citation2017. The corresponding information below provides the outcomes of the outer model, convergent validity and composite et al. Citation2017 defined two methods for estimating SEM parameters covariance-based estimation the most widely used being LISREL and variance-based estimation the most popular being PLS. They characterized SEM as a second-generation methodology that should be used when the limitations of other commonly used methods regression-based methods have been reached, when there are several independent and dependent covariance-based techniques attempt to duplicate the empirical covariance matrix, Bentler and Huang Citation2014 note that PLS strives to maximize the variance explained by the dependent variables. Three components comprise the PLS model structural elements, measurement elements, and weight connections Bentler & Huang, Citation2014. While the structural component illustrates the relationships between hidden variables, the measurement component illustrates the relationship between hidden variables and their indicators Bentler & Huang, Citation2014.Through distinct ordinary least squares regressions, the approach calculates the partial regression relationships in the size and structural models. Hair et al. Citation2017 demonstrate how PLS-SEM produces substantial findings when the methodologies used are accurate, regardless of whether the data come from a standard or composite model PLS-SEM can be utilized with smaller samples, however the sample size must take into account the population’s needs Bentler & Huang, Citation2014. If all other variables remain constant, the greater the heterogeneity, the larger the sample size required to attain a level of sampling error that is tolerable Bentler & Huang, Citation2014. Without adhering to the fundamental methodologies outlined by Hair et al. Citation2017, dubious results are generated. Researchers should conduct power studies to determine the hypothesis’s model structure, expected significant value, and effect magnitude. Alternatively, Hair et al. Citation2017 demonstrated how to accurately determine the sample size required for various measurement and structural modeling the researchers choose PLS-SEM to test a theoretical framework from a prediction standpoint when a complex structural model consists of multiple buildings, indicators, and/or model relationships and the research objective is to gain a better understanding of the increasing complexity of established theories through the examination of theoretical extensions exploratory analysis for theory development.4. Analysis and RespondentsMost of the respondents 55% were 21 to 23 years old. Approximately were working students, while 75% consumed street food in groups with friends. Most of them have been YouTube members for at least six years. They also routinely posted information about their experiences of Indonesian street food cuisine on social Measurement and analysisThe consistency and validity of measures were investigated again in this study. The result of Composite Reliability CR, Convergent Validity, Average Variance Extracted AVE and Discriminant Validity tests are shown in . As suggested by Hair et al. Citation2017, the Composite Reliability values are all more than which indicates an acceptable consistency among the measurement online marketing of Indonesian street food in JakartaPublished online06 November 2021Table 2. Reliability, convergence, and discriminant validity also shows that the associations among different variables in the model are not more than as suggested by Kline and Rex Citation2010. Moreover, the absolute association for each variable is less than the squared root of the average variances AVEs. This demonstrates the acceptable discriminant validity among those constructs Hair et al., 2010.To detect common method bias CMB in PLS-SEM, a complete collinearity evaluation methodology is applied Kock, Citation2017. Values for VIF should be less than Kock, Citation2017. This suggests that the model is immune to the technique bias associated with most models. If the value is greater than the model is susceptible to CMB. While a tolerance level of is recommended, the more stringent threshold of is often used Kock, Citation2017. As shown in , the inner VIF values are less than 5, there is a high degree of collinearity between the indicators in the formative measurement model Kock, Citation2017.The online marketing of Indonesian street food in JakartaPublished online06 November 2021Table 3. Inner VIF values The online marketing of Indonesian street food in JakartaPublished online06 November 2021Table 4. Test of R square The adjusted R-squared score for IT confidence interval bias corrected enables an understanding of the amount of variance explained by employability and independent factors Hair et al., 2014. The resulting model enhanced predictability and R2 values. The R-squared coefficient of determination, also known as the coefficient of determination, is the proportion of variance percentage in the dependent variable that the independent variable can explain. Thus, as a rule of thumb for assessing the strength of a link based on its R-squared value make all values positive by using the absolute value of the R-squared number. The R-squared value for IT is shown to have a moderate effect size, whereas R-squared value for AT is showed to have a significant impact size Moore et al., Citation2013. shows the test of online marketing of Indonesian street food in JakartaPublished online06 November 2021Table 5. Test of f square The results of path analysis are illustrated in . The results show significant positive influence of Authenticity on Attitude β = P < Mobile app Usefulness on Attitude β = P < Credibility on Attitude β = P < and Attitude on Intention to use food vlogger reviews for purchase decisions β = P < online marketing of Indonesian street food in JakartaPublished online06 November 2021Table 6. Hypotheses testing results This indicates that attitude significantly mediated the relationship between Authenticity, Credibility, Mobile app Usefulness and Intention to use food vlogger reviews for purchase decisions. Figure 2 illustrates the structural model of the online marketing of Indonesian street food in JakartaPublished online06 November 2021Figure 2. Structural equation modelFigure 2. Structural equation model5. DiscussionThe high penetration of mobile devices into society is followed by a transformation in behavior that puts all important matters on mobile devices. Changes in behavior due to changes in media have meant that society can access various sources of information quickly. As a result of the accumulation of abundant information with limited diversity, attitudes towards something good or bad are quickly to J. Lee et al. Citation2008 identified that the reviews made by consumers will have an impact on increasing information on reviews, especially online reviews have a broad reach because they can reach more people who have the same interests. In fact, according to the results of research from Petty et al. Citation1983 The more objective reviews are informed, the more effective the message is conveyed to others. As a result, the public does not prioritize information from the production authority but relies on peer-to-peer networks social media that have the same interests and needs, preferring the YouTube platform specifically for food vlogger content. Consistent with previous research, there are positive findings of the use of mobile devices while seeking information from online food vlogger reviews Jalilvand et al., Citation2012; Keng-Chieh et al., Citation2017; Ram et al., Citation2016; Rojas-Osorio & Alvarez-Risco, Citation2019. The effectiveness of using mobile devices such as smartphones is due to the YouTube platform, especially food vlogger content. Consistent with the results of a study by Luoma-aho et al. Citation2019 this study recommends that to fulfill the desire to experience authentic experiences, with the interaction between the food vloggers and their audience in the comment affects the consumers’ values and attitudes towards the product being reviewed. This is in line with another investigation by Hsu and Tsou Citation2011. They argue that credibility is a significant determinant that facilitates consumers’ blog involvement and positively influences purchasing intentions. The credibility characteristic of a source has long been believed to be able to influence a person’s behavior to increase the trustworthiness and accuracy of a message or information to be conveyed to a consumer, especially for food and beverage services that have not been tried before. Therefore, the skill of the food vlogger to describe authentic tastes, the superiority of food and beverages available in street food, through honest and objective evaluations aim at maintaining the trust and loyalty of the subscribers. This might be because COVID-19 has fundamentally altered the food industry regulations. This new paradigm entails greater sensitivity and more innovative tactics to meet client demands and desires. The situation is even more serious and precarious for food street vendors. They may find this period more challenging as a result of the transparency involved in meal preparation. This is a difficult period for the entire sector, from upscale restaurants to the modest street seller with a stand on the corner of the the impact of too much available information makes people prefer information that is packaged in the form of entertainment, narrative, fantasy, or drama, but when packaging commercial information as entertainment, logic and facts must still be considered. The combination of changing population demographics, intensive use of micro-electronics, and deteriorating environmental conditions, encourage new consumer behavior such as always being connected to the internet. Online consumers increasingly base their transactions online so that conventional market segmentation is no longer relevant. So, it is time for street hawkers to start relying on social media for promotion. This is because when consumers are constantly connected and chatting, decisions are often based on recommendations from other consumers online. As the ease with which consumers can obtain information improves, they engage in more long-term thinking and more direct decision-making by considering the long-term implications of their choices. The challenge for these small businesses is that it is easier for consumers to move from one brand or service to another because they can easily compare prices and benefits digitally. Moreover, during the pandemic, consumers have been increasingly associating their purchasing decisions with the health aspects. In addition, consumers are increasingly considering environmental aspects in their purchasing decisions and using cashless payment systems as recommended by the government in relation to the procedures to reduce cash transactions during the Covid-19 crisis. Nowadays, it is common for people to use their mobile devices for shopping, transportation, finance, health, creativity, security, documentation, seeking information and meet related needs. Kapoor and Vij Citation2018 also argued that the usefulness of mobile applications influences and even alters food purchasing ConclusionIndonesia’s stalls and street food are a significant segment of the foodservice industry, supplying meals primarily to low- to middle-income clients. Due to the pandemic, these merchants’ sales have decreased dramatically. Numerous street food vendors have been forced to temporarily close their businesses, which were frequently their sole source of income. The purpose of this study was to examine and analyze the purchasing behavior of Indonesian local street food consumers using the technology acceptance model TAM, as well as the effect of mobile app usefulness, authenticity, and credibility, as well as Millennial attitudes toward online food vlogger reviews, during the pandemic. The study collected and analyzed data quantitatively. Smart PLS software was used to analyze the data. Correlations between latent variables are determined. The study’s findings indicated that there are some favorable findings of the utilization of mobile devices to gather information from online food vlogger evaluations. The effectiveness of mobile devices such as smartphones is owed to the YouTube platform, particularly food vlogger material. It might be a recommendation to satisfy the craving for authentic experiences, complete with the interaction between food vloggers and their audience via the comment section. Credibility has an effect on the consumers’ values and attitudes regarding the rated goods. The credibility of a source has long been regarded to have the ability to affect a person’s behavior to boost the trustworthiness and accuracy of a message or piece of information delivered to a consumer, particularly for new food and beverage services. This study contributed to the field of consumer behavior in the street food context. By the time the study was conducted, it was a gap in linking vlogger’s reviews to the purchasing intention of Indonesian street food, specifically during the Covid-19 pandemic. Future research needs to examine other variables that may affect attitudes and purchase decisions about street food such as subjective norms, halal food, etc. The sample also needs to be expanded. Additional research should be conducted to examine additional variables that could influence attitudes and purchasing decisions concerning street food, such as subjective norms, halal food, and so on. Additionally, the sample size should be Implications for theory and practiceThis research has practical implications such as identifying new phenomena in exchanging information, experiences and ideas among young people. They actively have an interest in street food, share opinions, or information with online users. Consequently, small businesses should maximize their presence as an intermediary for communication about the food and beverage products they offer and the experience of enjoying traditional streetThe outcomes of this study have some important implications for businesses that are looking for promoting their products, especially the foods industry. Mobile app usefulness, bloggers’ authenticity and credibility have been found that significantly affecting vlog users’ attitude and intention to purchase street foods in Indonesia. Therefore, bloggers’ recommendations appear to be an encouraging marketing approach for growing sales. Marketers can urge authentic or well-known vloggers to suggest products such as street foods to their viewers. That will influence customers’ attitudes and motivate them to buy. Moreover, the other user’s recommendations also facilitate purchasing decisions. It is therefore recommended that vlogger’s views about street foods, be discovered in mobile applications. Moreover, the respective marketing strategies seem to be different about vloggers’ credibility. For a well-known and authentic vlogger, the influence on viewers’ attitudes is higher. These outcomes suggest that street food sellers can provide trial foods for the vloggers who are able to encourage others to shop their food online through a trusted mobile the results of this investigation will be useful for vloggers, sellers and investors to help the street food market to survive during the pandemic and due to behavior changes during the lockdowns, shoppers must consider safer purchase behaviors such as the online ordering of street food Limitations and scope for further researchThe recent study is a concerted attempt to show restaurants and food suppliers the way forward. The study’s primary restriction was that it was conducted during Indonesia’s lockdown time. During that point, access to the participants was extremely difficult. Now that the country is in partial lockdown, the same exercise might be repeated to ascertain the modifications made by restaurants in their operations in the new a quantitative survey method; questionnaires were used to collect all data from respondents, and because of the covid-19 epidemic, all questionnaires were given virtually to all respondents. Additionally, future qualitative research might be conducted to go deeper into the new research was conducted only with respondents who subscribe to Indonesian food vloggers located in Greater Jakarta, Indonesia. Future research needs to examine other variables that may affect attitudes and purchase decisions about street food such as subjective norms, halal food, etc. The sample also needs to be expanded. Kiri ke kanan Ketua IMA Periode 2015-2017/Managing Director Airfast Indonesia, Arif Wibowo, Ketua IMA periode 2017-2019, De Yong Adrian, dan Sekjen IMA 2017-2019, Profesor Adrianto Widjaja. Foto Tagar/Suratno Wongsodimedjo Jakarta, Tagar 8/1/2019 - Berbagai tren dalam dunia bisnis mulai hadir mengawali awal tahun 2019 yang diprediksi akan menjadi sangat penting tahun yang menantang dalam dunia satunya adalah tren pemasaran berbasis digital, sebagai salah satu pijakan para marketeer agar bisnis mereka tetap tumbuh tren marketing baru tentu saja akan selalu ada tiap tahunnya, mengikuti dinamika yang terjadi terutama di Indonesia. Para marketeer atau pemasar dituntut menyesuaikan perjalanan dunia usaha dengan tren, karena bisa jadi tren sebelumnya tidak berlaku lagi tahun ini. Menurut Charlie M. Sianipar, penggiat digital marketing di Jakarta, "Trend ini sangat dinamis, setiap saat bisa kekinian, tak lama kemudian ditinggal pengguna internet"Untuk menghadapi tahun 2019, Indonesia Marketing Association IMA menyatakan akan ada sembilan tren marketing yang terjadi. Berikut sembilan tren CRM berbasis Artificial InteligencePeran Kecerdasan Buatan AI dalam dunia korporat telah membantu perusahaan mempersonalisasikan keterlibatan mereka dengan Artificial Intelligent, perusahaan dengan jumlah pelanggan sangat besar dapat mengumpulkan dan menyusun data pelanggan jauh lagi, AI bisa menganalisis cara meningkatkan pengalaman pelanggan dan membangun hubungan yang kuat dengan merek akan terus membantu perusahaan untuk mempersonalisasi keterlibatan mereka, tidak hanya dengan sebagian pelanggan tetapi juga dalam jumlah frekuensi marketing. Foto Pixabay2. Meningkatnya popularitas jaringan OMNILangkah raksasa e-commerce untuk mengakuisisi brand ritel offline, merupakan langkah OMNI, yaitu mengkombinasikan marketing secara online dan pemasaran dengan cara konvensional yakni ini mendorong para peritel offline dan pelaku e-commerce lebih kecil untuk menerapkan hal yang satu strateginya, peritel offline dapat membangun persepsi kuat di sosial media sehingga menghasilkan banyak situ mereka bisa membuat kampanye sesuai karateristik follower sehingga tidak hanya sekedar follow, tetapi juga menjadi anggota dampaknya ketika melakukan penjualan, peritel dapat lebih akurat memperkirakan jumlah pelanggan yang akan datang ke toko Meningkatnya popularitas intrapreneurMeskipun persentase perusahaan startup yang sukses sangat kecil, banyak profesional yang terjun membangun start up mereka sebagian besar gagal. Rugi tidak hanya startup mereka, perusahaan yang mereka tinggalkan juga kehilangan talenta menghindari hal tersebut, perusahaan kini mendorong para profesional di tempat kerja mereka menjadi pegawai didorong mengambil risiko lebih besar dengan harga sepadan, mulai dari bonus besar hingga saham kepemilikan di Penggunaan pembayaran digital kian masifSetelah dirasakan manfaatnya para pengguna e-commerce, pembayaran lewat platform digital kini punya peran institusi atau perusahaan mencoba menggunakannya sebagai jaringan distribusi pinjaman atau kredit dengan sistem digital, pemberi pinjaman memiliki catatan lebih akurat terkait kebiasaan berbelanja dan tren pengeluaran kreditur. Cara ini meminimalisir risiko tersendatnya aliran pembayaran di sektor Pasar halal semakin kompetitifMeningkatnya popularitas gaya hidup halal di Indonesia mendorong semakin ketatnya persaingan di sektor yang bersaing tidak hanya berasal dari negara mayoritas Muslim, tetapi juga ini mencoba memantapkan posisinya sebagai negara dengan gaya hidup halal di berbagai kategori termasuk menciptakan standar bisa menjadi negara tersebut, dengan tidak hanya menjadi pasar tetapi juga menancapkan eksistensinya dengan memproduksi berbagai produk marketing digital. Foto Pixabay6. Popularitas produk berdasarkan generasi meningkatSemakin beratnya brand memihak kepada milenial menimbulkan konsekuensi ketika brand tidak sanggup bersaing merebut milenial, generasi lain menjadi opsi. Baik itu generasi X, baby boomer, maupun silent sebatas pada produk yang memang dibutuhkan generasi tersebut seperti pelayanan kesehatan, tetapi juga industri yang ramai di dunia milenial seperti pariwisata. Mereka akan menawarkan paket wisata yang tentu saja berbeda dengan yang ditawarkan kepada Bisnis dengan efek sosial kian membesarKonsumen yang selalu terkoneksi dan update kegiatan mereka selama 24 jam sehari biasanya mengambil keputusan bersifat ini membuat brand mencoba membangun keterikatan dengan konsumen mereka lewat berbagai kegiatan sosial dikenal dengan social media sosial tersebut memiliki kemungkinan untuk dishare lewat sosial media para konsumen, sehingga keterikatan emosional tersebut bisa mendorong konsumen lain yang tersentuh melakukan hal yang sama, tidak hanya share tetapi juga dalam keputusan Penyedia berbagai atraksi wisata kian bertambahDulu atraksi turis hanya sebatas alam. Wilayah dengan alam indah atau budaya unik menjadi sasaran turis. Sekarang tidak lagi, karena kehadiran sosial ini menunjukan bahwa atraksi buatan manusia pun bisa populer asal banyak dishare di media area atau bagian alam yang sebelumnya memang tidak diperuntukan menjadi destinasi wisata, berubah menjadi atraksi menarik turis karena media tren marketing ini membuat pertumbuhan akan destinasi baru semakin banyak, penyedia atraksi meningkat, sehingga turis tidak berkumpul di satu titik wisata Adopsi prinsip Industry rumah bagi populasi startup di Asia Tenggara dengan perjalanan empat unicorn Indonesia yang fenomenal dan mulai mengarah ke prinsip Industry pada satu sisi, Indonesia mengikuti jejak negara-negara tetangga. Sementara di sisi lain, Industry harus membawa negara dengan kepulauan luas ini menjadi negara berbasis industri. Di pra Industry kesulitan terjadi karena aktivitas dan operasional bisnis terkendala luasnya Indonesia yang dibagi banyak Industry mencoba mengikis hal tersebut dan menyediakan solusi. 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We will work within our “10 Things of Culture” to make sure that every business who touches, or is touched by the DGTraffic team, will benefit greatly and in some way move closer t ... read more about DGtraffic Indonesia We work for one reason helping you stay ahead of the marketing game. Each marketing solution geoneto offers is designed to best suit your business needs. Our team is made up of strong, knowledgeable, local experts with extensive experience in integrated-marketing practices from market research, customer relationship ... read more about Geoneto Datamaya telah berdiri sejak tahun 2010 dan kini telah menghandle lebih dari 100 klien yang tersebar di Indonesia dengan berbagai macam bidang usaha. Seperti bidang fashion, pendidikan, otomotif, retail, pertambangan, kesehatan dll. PR & Social Media Marketing Our creative team, service, and deliverables are on another level. We work as an extension of your team, developing end-to-end growth initiatives tailor-fit to your goals. We work with Company, Influencers, Public Figures, Artists, and Entrepreneurs who let us express our crazy visio ... read more about Perlu Agency Can’t find the right partner for your project? Get a list of best-fit companies handpicked by our experts that match your requirements. Get a Personalized Shortlist Ekonomi digital menjadi industri yang tumbuh sangat cepat di Indonesia. Mengutip data Binar Academy, diperkirakan pada 2025, ekonomi digital di Indonesia akan mencapai US$ 124 miliar, naik dari US$ 44 miliar pada 2020. Bahkan selama pandemi Covid-19, sektor digital negara ini diproyeksikan tumbuh 10%, naik dari US$ 40 miliar pada 2019. Saat ini, digital marketing menjadi bagian penting bagi perusahaan untuk meningkatkan kinerja bisnisnya, terlebih di masa pandemi dan disrupsi digital atau ada yang menyebut sebagai era bisnis baru. Fenomena tersebut terlihat dalam ajang Indonesia Digital Marketing Champions IDMC 2021. Untuk kedua kalinya, Business Digest lembaga riset Grup SWA dan Majalah SWA menggelar IDMC. Perhelatan ini merupakan ajang penilaian yang memeringkat perusahaan-perusahaan yang berhasil meningkatkan kinerja bisnis berkat pengelolaan dan pemanfaatan teknologi digital secara tepat, cerdas, dan efisien di bidang pemasaran dan penjualan digital marketing. Tujuan dari ajang ini adalah eksplorasi best practice penerapan digital marketing di perusahaan dan memberikan apresiasi bagi perusahaan yang sukses menerapkannya. Adapun kriteria penilaian dalam ajang ini adalah pertama, identifikasi masalah, yaitu menjelaskan kondisi permasalahan yang dihadapi perusahaan dan kebutuhan terhadap terobosan baru dengan nilai 15%. Kedua, konsep digital marketing, yaitu menjelaskan relevansi konsep digital marketing dengan permasalahan, keunikan solusi, dan penerapan di perusahaan 35%. Ketiga, hasil, dampak, dan sustainability, yaitu menjelaskan hasil/pencapaian, dampak bagi perusahaan, dan skema keberlangsungannya dalam jangka panjang 50%. Dalam ajang IDMC 2021 ini, pemenangnya dibagi menjadi juara lintas kategori juara umum dan juara per kategori ada 9 kategori. Masing-masing pemenang pada kategori tersebut, selain mendapatkan skor, juga disematkan predikat Excellent 81,10 - 84,13, Very Good 78,05 - 81,09, dan Prospective 75,00 - 78,04. Untuk pemenang lintas kategori juara umum jawara nomor satunya diraih Auto2000 PT Astra International Tbk dengan skor juara kedua Indihome PT Telkom Indonesia Tbk dengan skor 83,14, dan juara ketiga PT Prodia Widyahusada Tbk dengan skor Masing-masing pemenang ini memiliki strategi dan keunggulan dalam membesut pemasaran digitalnya.. Mari kita bedah satu per satu sebagai berikut Sementara untuk juara per kategori ada 9 kategori industri yang dinilai, yaitu Bank juara 1 Jenius PT Bank BTPN Tbk, juara 2 CIMB Niaga Syariah, juara 3 Bank DBS, BUMN Services PT Jasa Marga, PT Jasa Raharja, PT Asuransi Jasa Indonesia, Data & Entertainment Indihome PT Telkom Indonesia Tbk, Smartfren PT Smartfren Telecom Tbk. Kemudian kategori lainnya adalah Healthcare Products PT Dexa Medica, PT Herbalife Indonesia, Healthcare Services PT Prodia Widyahusada Tbk, PT Pertamina Bina Medika/Pertamedika, Insurance PT Mandiri AXA General Insurance, PT Generali Indonesia, dan Sales & Distribution Auto2000 PT Astra International Tbk, PT Datascrip. Masing-masing pemenang pada kategori tersebut, selain mendapatkan skor juga disematkan predikat excellent, very good, dan prospective. Untuk juri dalam ajang ini adalah Edhy Aruman Redaktur Senior Majalah MIX, Dosen PR FISIP UI dan LSPR, Elga Yulwandri CEO Ivosight, Istijanto Dosen Universitas Prasetiya Mulya, dan Dede Suryadi Redaktur Majalah SWA. Elga, Juri IDMC 2021 mengatakan sebagian peserta IDMC 2021 sudah mengimplementasi prinsip-prinsip terkini dari strategi digital marketing dan cukup komprehensif, baik dari sisi paid media, earn media, share media maupun owned media karena setiap bagian dari convergence media ini strateginya berbeda-beda. Strategi Digital Marketing Harus Agile Untuk menjawab tantangan dan persoalan ke depan, perusahaan dan strategi digital marketing-nya harus tetap agile mengikuti perubahan perilaku dari konsumen. Misalnya dari sisi format konten, shifting platform yang popular di audience digital menjadikan “bite size” video sebagai format yang paling dapat diterima mayoritas netizen. “Brand yang tadinya menyiapkan long format video harus segera menyesuaikan strategi konten digital mereka supaya dapat memanfaatkan wave baru ini dan pandemic ini juga merubah beberapa behavior,” ujar Elga. Sementara itu, Istijanto, juga Juri IDMC 2021 memandang secara keseluruhan ajang IDMC 2021 ini cukup bagus yang berati ada kemajuan dari waktu ke waktu maupun antar perusahaan dalam mengimplementasikan pemasaran digitalnya. Parameternya, pertama, semua peserta sadar aware atas pentingnya peran digital marketing. Jadi dari level paling dasar sudah terlewati. Artinya bukan pada tahap perlu atau tidak mengadopsi digitalisasi tetapi sudah memandang “digitalization is a must”. Untuk itu mereka sudah memiliki budget, memiliki tema yang telah terencana, dan juga struktur organisasi yang menangani khusus digital. Kedua, terkait dengan tahapan digitalisasi yang dilakukan memang ada variasi, yaitu dari yang paling dasar sampai paling tinggi. Paling dasar misalnya mendayagunakan sekadar sebagai kanal informasi online, yang menengah untuk database pelanggan, dan yang tertinggi untuk transaksi alias creating revenue dan community. Ketiga, ada variasi model yang mereka rujuk. “Ini mengidikasikan bahwa mereka mau jadi yang terbaik sehingga mencari model yang paling sesuai dan paling menjanjikan dari segi kinerja,” ungkap Istijanto. Rencananya, perhelatan Indonesia Digital Marketing Champions IDMC yang digelar Business Digest lembaga riset Grup SWA dan Majalah SWA ini akan dilakukan setiap tahunnya. Sedangkan bahasan lengkapnya dari hasil ajang ini telah dimuat di Majalah SWA Dede Suryadi Rustantra Fumicko, Head Of Digital Marketing at Indonesian conglomerate Sampoerna, talks about three major trends driving digital marketing strategies as the competition hots up during this ecommerce inflection point. April 17, 2023 Reading Time 5 mins Topics Marketers around the world huddle together in the recession storm. Still, there are economies that are raging forward nudged by the accelerated digitisation brought on by the pandemic. With over 191 million social media users in Indonesia last year, it’s no big surprise that the country’s digital ecosystem is witnessing steady growth from $41 billion in 2019 to$77 billion in 2022. The value is expected to further increase to $130 billion by 2025, driven by ecommerce. The numbers represent a huge potential waiting to be tapped. For instance, Social Bread, a digital marketing marketplace, was launched to help the sea of social media users in the country fulfil their entrepreneurial efforts and level the playing field. The platform is building a differentiated live shopping experience to increase merchants’ sales that is pegged to grow by at least ten times by the end of the year. In the APAC region, the Indonesian retail sector is one of the most promising markets, and businesses are looking to re-evaluate their brand strategy and tech stack to boost the country’s digital ecosystem. We spoke to Rustantra Fumicko, Head Of Digital Marketing at Sampoerna, about the three significant trends driving the digital landscape while catering to the dynamic consumer demands. Audio-based Content Audio content has been on a constant upward trajectory. “Consumers want more audio-based content, and we need to be ready to provide it to them,” agrees Fumicko. Far from radio and podcasts, the future of digital audio advertising belongs to companies that allow businesses to create and publish audio content on their platforms. For instance, an Indonesian audio content startup NOICE launched a creation platform enabling creators to publish audio content directly. Fucmicko also highlights that utilising content optimisation tools for paid media works best. But how does one measure the success of the ad spend? Success metrics “Look for operational/channel metric and business metric to deliver more effectiveness and efficiency aligned with each campaign objective. Also, marketers need to experiment with new ideas to gain valuable learning for future campaign deployment,” says Fucmicko. Marketers can create the right audience profiling, and build a premise segmentation that can be activated through relevant campaigns via intelligent omnichannel strategies. “Digital ad planning and buying will move to more contextual buying. While it is important to develop first party data strategies, each marketer needs to understand their business and consumer, and get a clearer picture of what kind of data they need to capture, and be able to scale,” he adds. Seamless omnichannel services As ecommerce and fintech are gaining more transactions in the country, online transactions across various channels will also increase. Here, a powerful marketing strategy for omnichannel experience becomes crucial. Businesses must also be more effective and efficient while deploying their marketing and advertising campaigns using relevant martech and ad tech tools. Brands that are able to deliver scalable yet targeted communication will come out on the top. “It’s important to build the right portfolio, route to market and optimise your omnichannel marketing strategy while addressing multi-dimensional dynamics and challenges,” says Fumicko. Blibli, an ecommerce platform, recently announced that it would double down on its B2B segment with a more robust omnichannel strategy. Onwards and upwards According to a pwc report, Indonesia’s GDP could increase by $ billion between 2021 and 2025, provided technology such as cloud computing is implemented. Even the government’s active support for the country’s digital infrastructures has created new ways for digital trends. At the 2022 G20 Summit in Indonesia, President Joko Widodo stated that he wants to focus on the digital transformation of the economy through investments in technology such as cloud computing and 5G. To help the government get the digital wagon rolling and achieve its target of digitising 30 million MSMEs by 2024, Grab Indonesia recently inked a partnership with PT SRC Indonesia Sembilan SRCIS. Through this strategic partnership, SRC retail stores can offer third-party delivery services to consumers through the AYO SRC application and expand their delivery coverage using GrabExpress services. McKinsey rightly states, “Businesses in Indonesia need to focus on three primary issues—the scale of the impact of the specific trend, its technical maturity, and the organisational fit of the technology.” Topics About the Author Chandni is an Assistant Editor with a keen interest in customer-obsessed ideas. A journalist by profession and a writer at heart, she is committed to martech and CX content that resonates with readers across More

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